What Does 2015 Mean For Digital Signage

2014 is coming to a close, and the latest research is out to show which markets did well – and which did not – in 2014. Of course, advertising was one of the key industries, which in turn gave us some insight on Digital Signage… Thankfully, according to most research polls and reports, it was a good year, with the compound annual growth rate expected to increase by 9% between now and 2020. The issue is that 2020 is still a ways off, so the numbers couldchange.

2015, however, will be here next week. As of right now, industry experts are reporting that market penetration for Digital Signage is climbing at a steady pace. This is because, in relation to the benefits of which we mentioned in our previous post, companies are seeing the bigger picture; they are realizing that Digital Signage is both affordable and allows for a more personal, “hands-on” approach as opposed to traditional advertising. While that type of advertising is still in play, it’s losing ground to the digital age.

One of the biggest items that is currently driving the market has been 4K-native products, and will continue to do so into next year and beyond. Since 4K currently offers the most clear and crisp picture around, retailers are investing in it in droves; the bottom line is that 4K devices absolutely scream “perfection”. Given that most companies try to get customers to understand that that exact term should also be applied to their own product, the machine which they are using to broadcast their message should be of the same quality. (Additionally, it helps that most companies’ content used in Digital Signage is now shot in 4K.)

Another healthy sign of growth heading into the New Year is that digital signage products themselves are becoming less costly. At the beginning of the digital influx, signage items were worth a pretty penny, though investing companies saw the benefits of it right away. To compromise, they utilized products built for consumers instead, products that did not have as good a quality output than the real deal. However, it’s been quite a few years since that time, and thankfully digital signage players are now more widely produced and at a lower cost. Therefore, more companies are and will continue to serve up displays in their offices and lobbies which are truly digitized, further expanding the market.

With 2015 arriving shortly, we are of the belief that not only will the next twelve months bring solid growth for the digital signage market, but so will the next few years. This growth will be supported by the dual benefits of the increasing interest in 4K technology and the newly provided availability of economic yet reliable, digital signage products. Additionally, we’ll see these two factors join forces as well, as more signage products begin to incorporate 4K technology into their manufacturing, therefore sending sales to new highs.

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