The Benefits Of Digital Signage

If anyone were to say that traditional marketing has gone the way of the dodo, well, don’t believe them. It’s still here, and it plays a major part in getting a company’s message to its target market. The more accurate assessment, however, is that it has had to “give some room” to new forms of advertising... If this isn’t done, it’s almost guaranteed that a business will begin to see a dent in revenue.

Instead of allowing for that to happen, it’s better to mix it up and add one or more contemporary means of marketing to your company’s arsenal. One of the best ways to do this, particularly if you own a restaurant or event hall, is through Digital Signage.

Digital Signage is everywhere you turn. Do you see those TV screens when you enter the lobby of a corporation, venue or doctor’s office, the ones with the flashy content from different advertisers? That’s Digital Signage, and it’s an amazing way of zeroing-in on new customers.

Take a company which makes dental products. They’re trying to get more visibility for their brand, and have quite a few options as to how to spend their advertising dollars. Digital Signage comes up as one of those choices, and they like what it can offer their company. However, there’s some difficulty in choosing where to unveil their message; there’s too many choices! At the end of the day, though, the decision is a no-brainer: the company would get the most relevant exposure if they funneled all of their attention toward appearing on the Digital Signage screens that are located in dentists’ offices.

Digital Signage benefits businesses in a variety of ways. Tired of spending money to print, and then reprint marketing materials… before reprinting them for a second time? Well, the use of computerized advertising allows a business to constantly tweak, update and optimize the content on their screen without having to go through additional hassle or marketing funds. Additionally, since it deals with live-motion visuals, it’s also easier to gain a potential customer’s attention… and hold it, too.

The signage doesn’t always have to display a straight-forward advertisement, either. There are plenty of ways to use this great tool to your company’s advantage. For example, what does a modern movie theatre do before a movie begins? They usually show quizzes and fun facts about the movie industry on the screen, in order to keep audiences entertained while they wait for the movie to begin. You could do the same. (Say, for a patient in a doctor’s office, or anyone generally waiting for an appointment.)

Finally, time is also no longer a factor, as the days of spending copious amounts of preparation in creating a campaign and then spending tons more in ensuring that it is properly dispersed are gone. If a business owner wants to showcase a new product for their business, let people know about a great deal going on, or simply broadcast information about an upcoming event, potential customers could get the word within moments. If a business also has social media accounts – they should! – then the signage could be used to let customers know that a.) the social account first exists and b.) more importantly, encourage customers to engage with the brand in that way.

For more information on how digital signage could help your business, please contact Ad Time Media at (516)-437-8052 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

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